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E-Commerce Times Building E-Commerce on Rough Economic Terrain Although the shadow of the recent recession is still lingering over us, many business owners are moving toward starting an e-commerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing. Recent figures show that online stores' sales were up 12.4 percent in January, compared with a year ago. Google's New Mobile App Lets Shoppers Peer Into Retailers' Stockrooms Google has introduced a mobile version of its Product Search tool that lets users check on a product's availability in local participating stores. Product Search for mobile with local inventory lets a user see if, say, a Nikon Coolpix camera is in stock at a nearby Best Buy or Sears -- two of the retailers participating in the program -- and then provides basic directions to get there. The SaaSification of IT Management IT professionals should embrace SaaS and cloud computing because they deliver tangible, measurable business benefits to organizations of all sizes. IT departments are relieved of many of the hassles associated with implementing and administering traditional, on-premise software and supporting the application end-users. Customer Data Is a Terrible Thing to Waste Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to three times higher click-through rates than mass email campaigns and twice the conversion rates. FTC May Put Kibosh on Google's AdMob Deal Google's proposed $750 million acquisition of the mobile ad network AdMob may be subjected to a protracted period of regulatory scrutiny. The FTC reportedly is seeking sworn declarations from at least two of Google's competitors. Google announced its intent to buy AdMob in November 2009, in a stock deal that would make it the company's third-largest acquisition. JuliaWebDirectory |
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