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E-Commerce Times
Jerry Yang and Yahoo's Humble Beginnings
Jerry Yang is no longer "Chief Yahoo." He left Yahoo after 17 years. That's the news most people read or hear. Most people don't know Jerry or his approach. Let me share a personal story. In 1995, I first met Jerry at Yahoo. this was before the company was
public and before anyone really cared much at all about "the Internet."
Verisign Fesses Up About 2010 Hack Attacks
Verisign has alarmed the online security industry with its reluctant disclosure of repeated hack attacks on its network in 2010. The infrastructure company supports key servers of the Internet's backbone, serving as Top Level Domain host for .com, .org and .gov. That it was repeatedly penetrated in 2010 was first quietly disclosed in an SEC filing in October 2011.
Content Intent, Part 2
It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article. They are, apparently, much less eager to discuss sharing content than they are to actually share it.
Desk.com Makes Help Desks More Mobile, Social
Salesforce.com unveiled a new customer service help desk tool this week. Desk.com works with customer requests delivered over a social network. It is the byproduct of Salesforce.com's acquisition of Assistly last year. However, it is no mere product integration, said Alex Bard, former Assistly CEO and now vice president and general manager of Desk.com.
Zuckerberg to Keep Iron Grip on Facebook's Reins
Facebook has finally filed for its IPO. The social networking giant submitted an application to the SEC on Wednesday. It plans to raise up to $5 billion. CEO Mark Zuckerberg, who cofounded the company in February 2004, currently holds a 28.4 percent stake. Details in the SEC document illuminated the extent of Zuckerberg's control over Facebook.
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E-commerce website guide for small business owners
Almost each offline business can start online sales. There
are many ways to do it through large special web sites, or shopping and trade
leads portals where ads and listings can be posted, however one of the most
popular and effective ways is to have own e-commerce web site. It also can be
called e-shop, online shop, online store, shopping cart site, etc.
When a small business owners starts thinking of having his
own e-commerce web site he starts looking for reliable, handful and affordable
e-commerce solution. What features he may need to run the e-commerce business
successfully?
The golden rule of every business - no matter online or offline
- is to decide BEFORE its running how people will know about it and how, why,
and when they will buy exactly here. So marketing and advertising also work
here but have some specific and used web promotion and SEO tactics. At the very
beginning of its life each e-commerce web site can be compared to an unknown
shop in a desolate place and it's a hard work to make it popular e-commerce
resource where people want and like to buy. There are many companies that offer
web promotion services so it's always possible to find one which will be the
happy medium in aspect of professionalism and affordable cost.
When this part is clear it's time to think about technical
side of e-commerce business. There are 2 main features it must have.
- Shopping cart system that allows buying products. It must have user-friendly
interface, be reliable, compatible with major payment and shipping systems.
There are many providers, developers, or resellers of shopping carts so they
can be free, free-ware and paid.
- Online catalogue of products that can be divided into categories. The catalogue
must have administration ability, so site owner can edit each product's title,
price, description, image, position in the catalogue.
Also it's great to have ability of managing pricing policy
- create "hot prices", specials offers, discounts, etc. A great plus is to have
all stats for the e-commerce website active operations, i.e. info about the
customers, orders, payments, etc. and ability to manage it.
Also the site may contain simple information pages such as
Contact us, About us, History, Team, etc. and if the site owner is not a web
designer he will need a Content management system (CMS) integrated into the
pages to be able to edit and update their content without hiring a webmaster
or paying his web design company for each small change.
All the viewed above was about the technical side of the
e-commerce website, however interface design also plays great role as it creates
appropriate mood for site visitors that helps to turn them into customers and
buyers. That's why e-commerce site design must be made by professionals, who
take into consideration many important design, marketing, and psychological
aspects, and able to create a great selling solution.
Successfully selected domain name is also a plus for e-commerce
web site as it not only brings visual information to the site visitors and must
be easy to remember and type, but also plays great role in search engines rankings.
So before buying a domain name for e-commerce web site it's recommended to make
some research on this topic or ask advice of professionals.
And finally, the professionally made e-commerce website must
be easily and quickly accessible from each place of the world so it's very important
to choose a reliable hosting provider which can guarantee stable work of the
web site 24x7x365 at affordable price.
These are main features an average e-commerce web site must
have. Of course there are many specific details that are unique for each web
site however having the above-mentioned things can give some warranties that
the e-commerce website will do its main job - sell.
The package "E-commerce
website in 48 hours" has been designed to cover all e-commerce needs meanwhile
staying affordable for small and medium business budget as it costs one time
fee of $480 and includes:
- Online catalogue with unlimited products/categories easily managed from
user-friendly admin panel
- Shopping cart software compatible with many payment systems
- E-commerce engine that has various payment and shipping methods, Multilanguage
(English, French, Spanish, German), Multi-currencies, users/orders/shipping
stats and management, pricing policy management
- Custom professional interface design with integrated content management
system that allows updating pages content easily.
- Domain name and hosting
All this makes the e-commerce website package a powerful
solution that can generate online sales for its owner in 48 hours after he orders
it.
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